Framer Review 2026: Pricing, AI Credits & CMS Limits

Disclosure: CodeToolPilot may earn a commission if you buy through links on this page, at no extra cost to you. How we make money.

This is an editorial research review based on official documentation, pricing pages and the sources listed below — how we review. Prices and plans change often; confirm on the vendor’s site.

Status update: Framer 3.0 (June 16, 2026) introduced AI agents and AI credits on every plan, retired the Scale plan and cut editor seats from $40 to $20 a month.

Framer is a hosted website builder that works much like a design app. You lay out pages on a free-form canvas, add animations and effects, connect a CMS and publish to Framer’s hosting. It is aimed at designers, startups and small marketing teams who want a polished site without handing every change to a developer, and at freelancers who build sites for clients.

Framer changed a lot in 2026. Framer 3.0, launched on June 16, 2026, put AI agents on the canvas and introduced AI credits. The same update retired the Scale plan, halved the price of editor seats and gave the Basic plan more room. This review explains what you get on each plan today, where the limits are, and how Framer compares with the other options in our guide to choosing a website builder.

This is an editorial research review based on Framer’s pricing page, Help Center, developer documentation and official blog, checked on October 17, 2026. We did not build test sites or run our own benchmarks, so any performance or uptime figures are Framer’s own claims and are labelled as such.

Quick verdict

In our assessment, Framer is a strong pick when visual quality and speed of iteration matter more than deep content modelling. Its two paid plans are simple and cheaper at the entry level than many design-focused rivals, and its agents can work from inside Framer or from tools such as Claude Code and Cursor. The trade-offs are tight CMS limits on Basic, metered AI credits and paid add-ons for anything beyond Pro’s base limits. Framer’s own Help Center also says there is no HTML export for self-hosting, so treat it as a platform you stay on.

Pro: A design-tool canvas with built-in animation, effects and responsive breakpoints.
Pro: Simple pricing: Basic at $10 and Pro at $30 a month when billed yearly, per site.
Pro: AI agents on every plan, plus External Agents that let Claude Code, Codex or Cursor work on a project using your own AI subscription.
Pro: Pro includes staging, branching with previews and redirects, with a larger CDN footprint than Basic.
Con: Basic allows only 30 pages, 2 CMS collections and 1,000 CMS items.
Con: Growth on Pro is paid by the unit: extra pages, collections, items, bandwidth, locales and A/B testing all cost extra.
Con: AI credits are metered. Generating a full landing page uses about 300 credits by Framer’s own estimate, and Basic includes 1,000 a month.
Con: Framer’s Help Center says published sites cannot be exported as HTML for self-hosting. CMS content can be exported through plugins.

Visit Framer

What is Framer?

Framer is a no-code website builder and hosting platform. Projects are built in a browser or desktop app, edited collaboratively in real time, and published to Framer’s infrastructure on a free framer subdomain or your own domain. Sites are rendered and optimised by Framer’s backend, which the company describes as page pre-rendering, server-side rendering, image resizing and font subsetting.

Billing is per site, with seats billed separately at the workspace level. There is a Free plan for trying Framer and for non-commercial use, two paid site plans (Basic and Pro), and a custom-priced Enterprise plan. Since June 2026 every plan also comes with AI credits, which power Framer’s agents and AI translation.

Key features

Design canvas, effects and components

Framer’s editor works like a design tool. You place frames and stacks freely, set breakpoints, and add scroll effects, transitions and interactions without code. Reusable components with variants, plus a marketplace of templates and components, speed up common layouts. For designers coming from Figma, this is usually the main draw.

AI agents and credits

Framer’s agents can generate pages from a prompt or a screenshot, build sections, handle responsive layouts, write and improve copy, organise CMS collections, audit a site for broken links and accessibility issues, and translate content. Usage is measured in credits. Framer publishes typical costs: about 300 credits for a landing page, 150 to make a page responsive, 100 for a large edit and 50 for a small one. You can pick the model, and costs are weighted against the default GPT 5.5 (Sonnet 4.6 at 0.9x, Opus 4.8 at 1.8x). Framer says credits spent on a result you mark as bad are refunded. In September 2026 it added Skills, which let you teach the agent your team’s design preferences.

External Agents

External Agents connect Framer to tools such as Claude Code, Codex in ChatGPT, Cursor and Google Antigravity. A setup command installs Framer’s agent skills in your tool, you grant access to a project from your browser, and the external agent can then read and edit the canvas, components and CMS of the projects you grant it. Because the AI runs in your own tool, this does not draw on Framer credits. Framer says the agent cannot reach other projects, account settings or billing.

CMS

The CMS supports collections with detail pages and on-page content editing. Limits are the most important detail for a content site: Basic includes 2 collections and 1,000 items; Pro includes 10 collections and 2,500 items, with paid add-ons up to 40 collections and 40,000 items. Content editors, who can update the CMS and localization but not the design, cost $10 a month per seat on yearly billing.

Hosting, staging and publishing

All plans include SSL, with certificates provisioned via providers such as Let’s Encrypt, plus protection against abusive traffic at the edge and immutable publishes you can roll back. The pricing page lists 20 CDN locations on Basic and 300+ on Pro. Framer’s hosting page claims 99.99% uptime and lists SOC 2 Type II and ISO 27001 compliance. Pro adds a staging environment on a framer.app domain, branching with previews and site redirects. The Advanced hosting add-on lets you route multiple origins under one domain, with up to 6 rewrites, firewall rules and custom security headers.

Developer features

Developers can write React code components with property controls, use overrides (higher-order components) to change layer behaviour, build plugins that work with the editor and CMS, use Fetch to show data from external APIs, and use the Server API to automate publishing. This is enough to add custom widgets and integrations. It does not turn Framer into an application platform with its own backend, so server-side logic has to live elsewhere.

Who should use Framer

Framer suits designers and design-led startups who want a marketing site, landing pages or a portfolio that looks custom and can be changed quickly. It also suits freelancers who want to hand clients a visual editor, and teams that already use AI coding agents and want them to edit the site directly. If your site is mostly visual with a modest blog or case-study collection, Basic or Pro will usually cover it. For more on Framer as a portfolio tool, see our comparison of portfolio website builders.

Who should skip Framer

Skip Framer if your site depends on a large or deeply related content model, such as a big documentation site, directory or multi-author publication. Skip it if you need to export code and host it yourself, or if you need ecommerce, memberships or application logic built in. Budget-sensitive teams with heavy AI use should model their credit consumption first, because large generation jobs and multi-language translation are where Framer says costs rise.

Strengths and limitations

Strengths

Design freedom. A canvas and animation toolset that designers find familiar.
Low entry price. $10 a month billed yearly for a custom-domain site with 50 GB of bandwidth.
Agent options. Built-in agents with published credit costs, or external agents using your own AI subscription.
Cheaper collaboration. Editor seats were cut from $40 to $20 a month, content editor seats are $10, and viewers are free.
Pro workflow tools. Staging, branching and redirects without moving to Enterprise.

Limitations

Tight Basic limits. 30 pages, 2 collections, 1,000 CMS items and a smaller CDN footprint.
Add-on pricing on Pro. Extra pages are $20 per 100, collections $40 per 10, items $20 per 10,000 and bandwidth $40 per 100 GB, with hard caps.
Portability. Framer’s Help Center says there is no HTML export for self-hosting. A separate data portability article describes published output as standard web files and says CMS content can be exported through plugins, so check what you can actually extract before you commit.
No built-in ecommerce or backend. Selling online or running server code needs third-party services.
Metered AI. Credit costs vary with task size and model, which makes AI-heavy months harder to predict.

Pricing (as of October 2026)

Prices are in USD, per site, from Framer’s pricing page, and exclude sales tax, which is added at checkout based on your location. The first figure is the monthly price on yearly billing (paid up front). The pricing page’s monthly billing toggle shows the higher month-to-month price in brackets.

Plan	Price	What you get
Free	$0	Free Framer domain, 1 GB bandwidth, design pages, 500 AI credits to try. Framer says it is meant for non-commercial use. No custom domain
Basic	$10/mo billed yearly ($15 monthly)	Custom domain (complimentary domain on yearly billing), 30 pages, 2 CMS collections, 1,000 CMS items, 50 GB bandwidth, 20 CDN locations, 30-day analytics, 1,000 AI credits a month
Pro	$30/mo billed yearly ($45 monthly)	150 pages, 10 collections, 2,500 items, 100 GB bandwidth (all expandable for a fee), 300+ CDN locations, 90-day analytics, staging, branching, redirects, 3,000 AI credits a month
Enterprise	Custom	Custom limits, volume credit discounts, unlimited editors, SSO, SCIM, uptime guarantee

Other costs, at the rates shown with yearly billing (Framer’s price list charges more for some add-ons on monthly billing): additional editors are $20 a month and content editors $10 a month, while viewers are free. Translation locales are $20 per locale (up to 20), the Convert add-on for A/B testing and funnels is $50 per 500,000 events, and Advanced hosting is $200. Higher AI credit tiers are available on both paid plans for a higher price, and credit top-ups start at 1,000 credits. Framer offers refunds within 7 days of the initial purchase worldwide and 14 days in the EU and Turkey. Existing customers on older plans keep them unless they choose to switch. Check Framer’s current pricing

Prices verified against the official Framer pricing page. Plans change often — confirm on the vendor’s page before you buy.

Alternatives

Webflow: a deeper CMS (20,000 items on Premium), code export for static pages and more developer hosting options, at a higher and more layered price. Read our Webflow review.
Readymag: a layout-first tool for editorial pages, presentations and portfolios, with code export on its Advanced plan.
WordPress (self-hosted): full ownership and no CMS caps, with hosting and maintenance as your job.

Our list of Webflow alternatives compares several of these side by side, and our roundup of AI website builders looks at Framer’s agents next to other AI-first tools.

Final verdict

Framer is an easy recommendation for design-led sites that are mostly pages rather than large databases. The 2026 changes made Basic more usable and seats cheaper, and External Agents are a practical option for teams already paying for an AI coding tool. Before you commit, check three things: whether your content fits the CMS limits on your plan, how many AI credits your workflow will burn, and whether you are comfortable without a supported HTML export. The Free plan lets you test the editor and agents at no cost.

Start with Framer for free

Framer Review: The Design-First Website Builder